Did you know that online reviews are a significant factor in the consumer decision process? The average consumer reads up to seven reviews before making a purchase, and 85% of consumers trust online reviews as much as a personal recommendation.
More people are looking for consumer generated online reviews than ever before. Reviews help give your business credibility from a third party and share what kind of experience the consumer will have. Reviews make consumers more comfortable with their spending choices and help businesses tell their success stories.
So what’s the best way to get more reviews for your business?
The simplest thing to do is ask! When you ask someone to leave a review after a good experience, you are more likely to grow your positive reviews, which will grow your business.
What should you do if you receive a negative review?
Another large part of reviews is responding to them. Consumers want to make sure they are listened to, and you can use negative reviews to make your business better. And when you make changes, let your customer base know about it, so they know you are taking steps to make improvements.